Crumbelievable

Crumbelievable
Crumbelievable is a processed cheese product made by Kraft Dairy products. It was referenced in an ironic ad slot played on The Colbert Report on August 24 2006. The whole of that show was a "special report" into the decline of pop culture and featured ads, an interview with Kulash the front man of indie band OK Go and a host of items connected to pop culture.